How to grow your business and avoid frustration

We have all been there. You have googled the problem and still you don’t know what to do. What is worse is that the problem is preventing you from making any head way. Mean while the clock doesn’t stop ticking and you have deadlines to meet and bills to pay. Welcome to business frustration! The fact is though you can avoid most types of frustration altogether.

Types of frustration in business

The root cause of the feeling of frustration is the inability to achieve something. The source of this inability is caused by something or someone creating a situation that:

  1. you realistically have absolutely no control over, examples include:
    • PESTLE changes (political, economic, social, technology, legal and environmental)
    • Lack of money
    • Poor health
    • No other alternative
  2. you do could have had control over if you only knew what to do or say, example’s include:
    • lack of training, knowledge, understanding or skill
    • lack of support

If your inability to do something is covered by point 1. then realistically you cannot do anything directly about it. Your options are limited to passing the problem onto someone else or accepting that the solution has to be delayed.

Only allow yourself to get frustrated when you can do something about it

Many sources of frustration that you can avoid are covered by point 2. Let’s have a look as some common ones and see the action you would need to take to avoid frustration in the future.

Point 2 frustrations Action required
Using in-house software packages

Seek out user guide or training notes from fellow colleagues (the sooner you do this, the less embarrassing it will be).

Keep a separate log book or Word doc on your desktop, to write notes if you have to ask for help. This will save the embarrassment of having to ask for the same help again.
Using commercially available software

Google ‘How do I…. (name of software package) will normally help you.

If you are still stuck with any marketing software e.g. Adobe, Mailchimp then book a free 1-2-1 30 minute advice session with one of our Chartered Marketers.
Not having the time to do everything you need to do

If you haven’t already seeked advice from your boss about task priorities then do so.

Which of your tasks is contributing the least to the companies bottom line?

Can you delegate the task? Are you performing tasks that should be done by someone else?

If you didn’t do a particular task would anyone notice?

Do you have permission or the resources to hire a marketing temp, assistant or manager by the hour and outsource the task?

Book you free 1-2-1 advice session now in how to become more productive.
Waiting for someone else to do their bit.

If there is no alternative person, then you will have to just work around them. Make sure they know the level of importance and urgency of their task to both you and the business.

Ask them to show you how to do their bit for yourself, so that you can remove your reliance from the other person.

If it is a permissions restricted activity, then argue the case for you to be given the necessary permissions.
Poor sales figures

Ask the sales team if they have everything they need, to do their job well. In particular, look at:
– how up-to-date the sales literature is,
– the use of communal sales kits,
– top of the funnel activities
– warm lead follow up processes

What is the best performing salesperson doing, that the rest are not doing?

Do the sales team need to change their approach to selling? Seek expert third party advice.
Know your frustration

To conclude then, know your frustration. If is covered by point 1, then don’t waste your time thinking about it. By definition, you can’t do anything about it. If you wait long enough then may be circumstances will change.

If your frustration is covered by point 2, then ask yourself is the ‘pain’ of that frustration greater than the effort required to gain the ability to be able to achieve something. If the answer is yes, then take action.

Here’s to frustration free business growth.

Published by Andre Alford

As a registered Chartered Marketer since 2013, Andre has supported the growth of four businesses totalling £61m in combined additional revenue. He has full service marketing experience ranging from product definition to organizing tradeshows, PR campaigns and advertising campaigns. Previously a Chartered Engineer too, Andre is a person of considerable vision that has enabled him to come up with multiple innovative ideas and patents. His management experience comes from managing large teams, large projects and from being a director on the board of a web-directory service. Andre’s management style is a coaching-type one, where he enjoys helping others to discover and exploit their natural talents.

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