PESTLE Analysis – July 2021

In the third of it’s kind My PESTLE Analysis looks at recent changes that have occurred in the UK market place. My Marketing Dept CEO Andre Alford, forensically examines each category into a SWOT analysis. Business owners may find this analysis useful when planning their business growth strategy.

  • Political
    • Opportunities
      • Greater scope for state aid and key industry support
    • Threats
      • State aid could end up supporting sick businesses, unless a thorough vetting process is followed
    • Weaknesses
      • The current government has been proven to be poor at communication
    • Strengths
      • The government enjoys strong parliamentary and public support
  • Economic
    • Opportunities
      • The easing of Covid restrictions on 19 July will provide a further boost to the hospitality, leisure and entertainment industries
    • Threats
      • Inflation is expected to rise to 4% before falling slowly back to 2% over the next two years
      • Interest rates may increase marginally
      • Fear of the Delta variant may still put people off attending crowded venues and public transport
    • Weaknesses
      • There are few options left to boost the economy if it was to receive another shock.
      • Confused messages and the evolving situation abroad will hamper foreign travel in both directions for the rest of 2021
    • Strengths
      • Global and national economy forecast to grow rapidly for the rest of 2021
  • Social
    • Opportunities
      • Greater social freedoms and mobility after the 19 July 2021
    • Threats
      • Fear of the delta virus may lead to people shunning city centres
  • Technology
    • Opportunities
      • Increasing productivity levels after a decade of low growth
    • Threats
      • Cyber crime affecting individuals and small businesses
    • Weaknesses
      • Lack of accountability and responsibility in organisations
    • Strengths
      • We are world leaders in many technological areas, therefore wider adoption will mean high profits for relevant UK companies
  • Legal
    • Opportunities
      • Opportunity to reduce red tape in businesses and job creation
    • Threats
      • Increased complexity regarding imports and exports
  • Environmental
    • Opportunities
      • The speed required to reduce our carbon dioxide emissions may catch many businesses and individuals by surprise, in terms of tax rises and subsides
    • Threats
      • UK standards could fall, now we are out of the EU

Published by Andre Alford

As a registered Chartered Marketer since 2013, Andre has supported the growth of four businesses totalling £61m in combined additional revenue. He has full service marketing experience ranging from product definition to organizing tradeshows, PR campaigns and advertising campaigns. Previously a Chartered Engineer too, Andre is a person of considerable vision that has enabled him to come up with multiple innovative ideas and patents. His management experience comes from managing large teams, large projects and from being a director on the board of a web-directory service. Andre’s management style is a coaching-type one, where he enjoys helping others to discover and exploit their natural talents.

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