Maximise your worth

As part of our Proctober awareness month. This week our CEO, Andre Alford, helps you decide what you should be and shouldn’t be doing with your time.

The higher your pay, the more you should question what you are doing

Getting individuals to work optimally is key to boosting your business’s productivity. The more you are costing your business, the more you need to make sure that you are working optimally.

Let’s start with the CEO, as they often cost the business the most. Let’s look at what typical tasks only they can do, what they are likely to be productive at and what tasks can reduce their productivity.

Only they can doAreas of high productivityHarmful to productivity
Make key business decisionsWork in their professional field Having to do general admin
Manage board meetingsWork utilising previous knowledge Having to learn new skills*
Appoint key personnelSpending excess time on the road
Take H&S responsibilityRegular unimportant distractions
Excessive worry or anxiety
Inability to delegate effectively
Enjoying doing menial tasks
Micro managing your direct staff
Bypassing staff to manage others

You can see that it is easy for a CEO to end up doing unproductive tasks and this can happen gradually.

*It may seem counter-intuitive that learning new skills may harm your productivity. There are of course exceptions to this category of which I have listed some below:

  • Learning how to be more productive
  • Learning to be a more effective in your role
  • Learning new tools that only you have to use in your position or when performing a deputy role

Remember the golden rule for productivity

If you can get someone else to do your task at a lower gross cost to the business than you can generate in revenue or create in further cost savings, in the same period of time. Then you should get that someone to do your task. It is that simple.

A simpler rule to remember is ‘Always pass unproductive tasks downhill and never up hill‘ if you can imagine that the higher the cost you are to the business, the higher you are on a geographical sense.

Now apply the same logic to the rest of your team

If you successfully apply this to the rest of your team then you will take great comfort in knowing that everyone is contributing, to higher profits, in the most optimal way. Now you are a captain of a well run ship! Able to sail in chopper waters than before and still have a smile on your face.

If think your business could benefit with a little bit of FREE Proctober 1-2-1 advice then book your appointment here.

Published by Andre Alford

As a registered Chartered Marketer since 2013, Andre has supported the growth of four businesses totalling £61m in combined additional revenue. He has full service marketing experience ranging from product definition to organizing tradeshows, PR campaigns and advertising campaigns. Previously a Chartered Engineer too, Andre is a person of considerable vision that has enabled him to come up with multiple innovative ideas and patents. His management experience comes from managing large teams, large projects and from being a director on the board of a web-directory service. Andre’s management style is a coaching-type one, where he enjoys helping others to discover and exploit their natural talents.

Leave a Reply

%d bloggers like this: