Why outsourcing could be the right solution for you

For first timers, making a decision to outsource marketing work is a hard choice to make. Surely, anyone can do marketing and besides it is cheaper to do the work in-house. Here My Marketing Dept CEO, Andre Alford, takes a look at why outsourcing could be the right solution for your business. Ask yourself oneContinue reading “Why outsourcing could be the right solution for you”

Why climate change is mankind’s greatest marketing failure.

Climate change is a fact. It is also a fact that mankind has caused climate change. But these are facts, what is less clear is how climate change will affect you emotionally, your wealth and your health throughout your lifetime. Ok, as an ex-physicist I do have some sympathy for the scientists actively trying theirContinue reading “Why climate change is mankind’s greatest marketing failure.”

Incentivise your staff to do the right thing

Incentivising your staff to do the right thing can be harder than you might first think. Many incentive schemes focus on profit and not customer satisfaction and this can give rise to odd behaviours that can ultimately lead to a drop in profits. CEO – Andre Alford – describes the optimal incentive approach that willContinue reading “Incentivise your staff to do the right thing”

Cash in the attic

Discover the cash in your business attic. CEO Andre Alford goes through some examples of where your business can generate extra money without any cost what so ever. Re-use Re-run previous email campaigns. Re-use or re-purpose exhibition materials to provide Point Of Sale in other sales channels Re-kindle previous relationships Contact customers or clients whoContinue reading “Cash in the attic”

Why a well trained marketing team is the only way to go

Recongition Recognize the fact that marketing is one of the fast-changing professions in the corporate world. If you don’t provide training or the opportunity for your team to learn new skills then you will miss out on sales opportunities. You will see a continuous fall of leads in the top of your sales funnel andContinue reading “Why a well trained marketing team is the only way to go”