Why a well trained marketing team is the only way to go

Recongition Recognize the fact that marketing is one of the fast-changing professions in the corporate world. If you don’t provide training or the opportunity for your team to learn new skills then you will miss out on sales opportunities. You will see a continuous fall of leads in the top of your sales funnel andContinue reading “Why a well trained marketing team is the only way to go”

Are you too close to your business?

Are you too much in the ‘thick-of-it’ to see the bigger picture? Take a moment to step away from your daily work and let me help you do some blue sky thinking. Consider new revenue streams Affiliate marketing Do you know any other businesses targeting the same audience as yours? Could they promote your productContinue reading “Are you too close to your business?”

PESTLE Analysis – July 2021

In the third of it’s kind My PESTLE Analysis looks at recent changes that have occurred in the UK market place. My Marketing Dept CEO Andre Alford, forensically examines each category into a SWOT analysis. Business owners may find this analysis useful when planning their business growth strategy. Political Opportunities Greater scope for state aidContinue reading “PESTLE Analysis – July 2021”

How to grow your business and avoid frustration

We have all been there. You have googled the problem and still you don’t know what to do. What is worse is that the problem is preventing you from making any head way. Mean while the clock doesn’t stop ticking and you have deadlines to meet and bills to pay. Welcome to business frustration! TheContinue reading “How to grow your business and avoid frustration”

How outsourcing the mundane tasks can make your business more productive

Productivity is a numbers game. It is also a mindset and this blog will explore the myths and the facts about productivity and how you can make your business more productive. The English dictionary defines productivity as ‘the rate of output per unit of input’. Dating back to the industrial revolution, productivity can be easilyContinue reading “How outsourcing the mundane tasks can make your business more productive”

How to survive if your marketing manager goes on maternity leave

Covid or no Covid, the human race will go on and this means that occasionally you will lose key marketing personnel to maternity or paternity leave. So what, you may be tempted to think, the lights won’t go out just because the marketing function will stop for 9 months. No one’s going to miss marketing!Continue reading “How to survive if your marketing manager goes on maternity leave”

Find that determining factor and the world is yours

It is absolutely vital to determine what feature or benefit your product or service MUST have, in order to gain a commercially viable number of customers. Generally referred to as the determining factor, this information is hard discover unless you ask your potential customers why they didn’t buy your product or service. What is theContinue reading “Find that determining factor and the world is yours”

Are you out of your comfort zone?

If you have not needed to leave your comfort zone, regarding your work, in the last twelve months then consider yourself fortunate. The COVID-19 restrictions have meant millions of people have had to learn new skills and find new ways to remain in business. There are two types of ‘outside’ to your comfort zone ItContinue reading “Are you out of your comfort zone?”