Would you like to just be able to email your potential customers and ask them how things are going,discover what problems they are having, highlight how your products and services can help and possibly givethem a time-limited offer to encourage them to act now? It would be nice wouldn’t it, sadly GDPR (General Data Protection …
A purchase journey is the set of steps that your potential customer has to take to become a real, cash in your bank, customer. Of particular focus are digital purchase journeys, the ones involving screens. The purchase journey that your customers have to travel will probably contain minor friction points that could be losing you …
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Other businesses are also trying to get your potential customers to spend their money. However, theyare often trying to sell completely different products or services. Occasionally, your target audience canmatch really well with a non-competitor’s target audience. Where this occurs, you have an opportunity foraffiliate marketing! ‘Chocolate and wine go fine’ may not be a …
Read more “How to hitch an easy ride straight to new customers”
Many business owners probably only have a vague understanding about how their individual sales channels are performing, let alone which sales channels could perform the best for their type of business. What is a sales channel? A sale channel is an area of activity that helps people progress down your sales funnel at either the‘awareness’, …
Read more “How do I find the best sales channels for my business?”
Social media can be a minefield if you are a small business. It can also be your best performing sales channel, if optimised correctly. In this blog we will investigate how you can get the best out of social media without it consuming too much of your valuable time. What the social media giants want …
It is a seminal moment in a business’s evolution when the owner must decide how to manage the rising tide of marketing related work. It is an exciting moment, but one also fraught with risk. We shall now attempt to examine the business indicators to look out for and the range of options available to …
Read more “When should I take on my first marketing employee?”
Have you ever wondered why some businesses bother with blogs? Before I answer that question, let us rewind a little and ask ourselves how a typical new customer finds you. Your options are: That is it! These channels are the only way that new customers come to you*. The role of your blogs is to …
Perhaps best known as a job interview question, ‘Where do you see yourself in 5 years time’ is also a good question to ask of yourself in your own business. At this stage don’t worry about the ‘how’ or the ‘why’, just focus on the dream. My Dream When I started my own business in …
What a good question. In short, it is when the lack of internal skills and resources is holding your business back from having a higher share of your available market. Correspondingly, you don’t need a marketing agency if you have skills and resources available in-house, reached market share saturation or don’t want to reach market …
Do you feel your customer? Put the candles away. I meant empathically. Can you imagine the challenges they face, the mental journey that has lead them to you and what in the future could lead them away from you? The power of empathy There is a reason why many of us have empathy and that …